Every great character has the power to become far more than a mascot. They become a familiar face, a trusted friend, and a treasured part of the memories families make together…sometime across generations.
We were incredibly honoured to have been invited over to Holland by Landal, to consult on the future of their two beloved legacy character ambassadors, Bollo the Bear and Koos the Rabbit. Together, we explored how these iconic characters can evolve, strengthen their role within the guest journey, and unlock new opportunities to create unforgettable experiences for generations to come.
As part of our collaboration we’ve led and facilitated workshops with the fantastic Landal Leadership Teams as well provided the Executive Committee with guided thinking and strategy. What strikes us the most powerfully about this project is how much people care about these characters and their legacy – and we love it!
At Fuzzy Lightbulb, we transform character IP into meaningful brand ambassadors that inspire loyalty, enrich guest experiences and create lasting commercial value. By combining strategic thinking with imaginative storytelling, we help organisations maximise the potential of their characters across theatre, attractions, live entertainment, merchandise, digital content and immersive environments.
Our work goes far beyond character design. We shape how every interaction – from a magical meet-and-greet to a theatrical moment, a retail experience or a digital adventure – strengthens a brand, delights audiences and creates memories that families carry with them long after they’ve returned home. When character IP is nurtured with purpose, it becomes part of a brand’s identity, builds lifelong affinity and gives people stories they’ll return to, and share, for years to come.
‘A unique reason to return!’
A huge thank you to the Landal team for placing their trust in us. We can’t wait to explore this next chapter for Bollo and Koos, together!💡
Project Overview & Key Capabilities
- Client: Landal GreenParks (European Holiday Park & Resort Operator, Holland)
- Project Scope: Character IP Strategy, Executive Workshops, Legacy Mascot Evolution, Guest Journey Integration
- Characters Involved: Bollo the Bear & Koos the Rabbit
- Core Services Provided:
- Strategic IP Consulting: Guided thinking and brand activation strategy for the Landal Executive Committee.
- Leadership Workshops: Collaborative sessions with leadership teams focused on character evolution and guest engagement.
- Multi-Touchpoint Activation: Strategic planning for character integration across live entertainment, meet-and-greets, attractions, digital content, and retail merchandise.
- Primary Goal: Maximizing the commercial value and emotional affinity of legacy resort mascots to drive repeat guest visits and long-term brand loyalty.
- Studio: Fuzzy Lightbulb (UK-based Character Design, IP Strategy & Fabrication Studio)