In recent years, many resorts have leaned on well-known IP characters instead of developing their own. While this plug-and-play approach eliminates the need for R&D and creative development, it comes at a steep price—often costing millions annually in licensing fees to big studios. On top of that, strict usage restrictions can limit creativity and flexibility, making it an expensive and sometimes unprofitable route for family entertainment.

Fuzzy Lightbulb is here to offer a smarter alternative.

Soon, we’ll be launching a catalogue of original character propositions—each fully customizable to match your brand. With flexible, scalable leasing options, you can introduce characters to your business without long-term commitments. Whether you're testing a new concept, starting small with room to grow, or simply looking for the freedom to refresh your lineup regularly, we’ve got you covered.

Our characters give you complete creative freedom—no rigid restrictions, no excessive fees—just engaging, tailor-made experiences your guests will love. Plus, you’ll have the flexibility to merchandise and integrate them seamlessly into your resort or attraction.

Let’s bring your family entertainment to life—on your terms.