Breathing New Life into a Beloved Mascot: The Rebirth of Koos Konijn When the massive resort company Roompot embarked on a major rebrand and expansion, they wanted to refresh and expand their family offerings—including a much richer character experience. At the heart of this transformation was Koos Konijn, Roompot’s long-standing and much-loved mascot. While Koos had been a cherished part …
