Breathing New Life into a Beloved Mascot: The Rebirth of Koos Konijn
When the massive resort company Roompot embarked on a major rebrand and expansion, they wanted to refresh and expand their family offerings—including a much richer character experience.
At the heart of this transformation was Koos Konijn, Roompot’s long-standing and much-loved mascot. While Koos had been a cherished part of the brand for years, it was time to modernize him—ensuring he could shine in a new era of branding, events, merchandise, and beyond.
Through TED, Roompot tasked us with not only redesigning Koos but also creating all the supporting artwork, iconography, and concepts needed to bring him to life in fresh and exciting ways.
The Challenge: Modernizing Without Losing the Magic
Rejuvenating an existing character is always an exciting challenge. It’s about striking the perfect balance—keeping the nostalgia and charm that audiences love while making sure the character feels fresh, contemporary, and engaging.
With Koos, we wanted him to feel younger, more vibrant, fun, and welcoming—while also reflecting modern animation trends. His clothing needed to feel stylish and relatable for today’s kids and families. We also had to ensure that his new design aligned with Roompot’s overall branding, incorporating their signature color palette and design choices.
Bringing Koos to Life in Every Way
Once we had finalized his new look, we got to have a lot of fun! We developed a full range of dynamic poses, seasonal outfits, and immersive artwork that expanded his world.
But Koos wasn’t just designed for one medium—he had to live everywhere. We explored different rendering styles so he could seamlessly transition across digital animation, storybooks, websites, AR apps, games, and cartoons. We also fine-tuned his shapes and created custom iconography for branding and logos.
Beyond the screen, we conceptualized Koos for physical performances, including hand puppets, mascot suits, large walk-around puppets, and more. We even explored a baby version of Koos, allowing him to connect with toddlers and younger guests—ensuring that children could grow up with him at every stage.
A Huge Success
One of the biggest triumphs of Koos’ rebirth was the incredible merchandise and retail line that emerged from our designs. From plush toys to clothing and beyond, the new Koos has been a massive hit.
Today, Koos is thriving across Roompot resorts throughout Europe and beyond, continuing to bring joy to families everywhere.
About Us
Here at Fuzzy Lightbulb, we specialize in bringing unforgettable characters to life, crafting magical moments that leave a lasting impression. Through a collaborative approach that blends artistry, innovation, and a deep understanding of your audience, we create character experiences that resonate and leave a lasting impression.
Our diverse portfolio spans theatre and theme parks, holiday resorts and hotels, cruise lines, corporate brands, and TV and film.
We offer bespoke services, from auditing existing IPs to character creation, puppet and mascot design, merchandise and retail strategies, as well as onsite training and maintenance. As our client, you’ll work directly with us—the creatives—ensuring a personalized and seamless experience.
If you have any questions, don’t hesitate to reach out. We’d love to bring your vision to life!
And do come back to see what new and exciting projects we have been working on. 🙂