The Scribble Stage: Where All Ideas Begin
Every character design, themed event, puppet build, or wild creative proposition has to start somewhere. When working with a client—especially when creating something brand new—we aim to establish a visual language as quickly as possible.
We call this the Scribble Stage—essentially a creative playground. This is where we throw ideas around, explore concepts with the client, and see where the conversation takes us. We scribble out the roughest of sketches, build mood boards, gather reference images, and explore color palettes. It’s also when we conduct audits, hold meetings, gather feedback, and really scope out the full range of the project.
And honestly? It’s one of the most fun parts of the process. It’s that exciting stage of harnessing big ideas and refining them into a clear path forward. Here, we define the visual language, stylistic choices, and the “world” of the character or project. We consider reference points, end-use applications, and practical constraints—all while keeping the creative energy flowing.
This stage generates a ton of rough content. Some ideas get tucked away for future projects, some are discarded, and others become the foundation for what’s to come. But by the end of it, both we and the client have a clear vision of what we’re building and where we’re headed.
From here, we move from chaos to clarity. We start refining designs, developing architectural drawings for themed areas, creating rough animatics, and mapping out the project timeline. Branding guidelines take shape, delivery dates get locked in, and, if puppets or mascots are involved, we begin research and development—testing materials, planning construction, and figuring out how these creations will move and function.
Once the Scribble Stage is complete, we move into the Sketch Stage, where we take these ideas and transform them into more serious, polished designs.
Below, you’ll find some examples of the sheer volume of rough sketches and ideas that emerge from this brainstorming phase. It’s messy, but that’s the magic of it.
About Us
Here at Fuzzy Lightbulb, we specialize in bringing unforgettable characters to life, crafting magical moments that leave a lasting impression. Through a collaborative approach that blends artistry, innovation, and a deep understanding of your audience, we create character experiences that resonate and leave a lasting impression.
Our diverse portfolio spans theatre and theme parks, holiday resorts and hotels, cruise lines, corporate brands, and TV and film.
We offer bespoke services, from auditing existing IPs to character creation, puppet and mascot design, merchandise and retail strategies, as well as onsite training and maintenance. As our client, you’ll work directly with us—the creatives—ensuring a personalized and seamless experience.
If you have any questions, don’t hesitate to reach out. We’d love to bring your vision to life!
And do come back to see what new and exciting projects we have been working on. 🙂