Bringing Characters to Life—Everywhere
We love helping clients make the most of their new character or cast of characters. It’s not just about designing a mascot—it’s about crafting a world where they truly belong. We can generate artworks to explore their story, personality, and how they naturally fit into the brand, ensuring they stay with families long after their visit. Following on from the initial brainstorming phase we like to call our Scribble process, we move onto refining the cocnepts and ideas into real artworks and project development.
Our Sketch process is where we start the real creative works, refining ideas and generating final designs artworks and cocnepts. this is where we start to devliver the character roadmap and we actively explore how we can make your character live.
A great character shouldn’t just pop up once and disappear. They should live everywhere—in meet-and-greet moments, stage shows, parades, and dance performances. Or perhaps they shine through wallpaper, TV screens, websites, phone apps, and even the occasional novelty sock. The possibilities are endless!
We also offer ongoing artwork and seasonal refreshes to keep a character alive indefinitely. Imagine:
- Your beloved mascot dressed up for Halloween or Christmas, delighting guests in themed marketing.
- Custom coloring pages and craft activities that keep little hands busy.
- Fresh logos and t-shirt designs to keep your character looking sharp on new apparel.
Keeping Consistency Across Every Medium
Once we’ve crafted the core character design, we don’t just stop there. We make sure they stay consistent in personality and appearance, whether they’re shifting from 2D to 3D, appearing in a boardroom logo, or showing up in a playful crayon-style illustration for toddlers.
We might create:
- Fully illustrated scenes of characters in beautifully drawn environments.
- A range of character poses that can be used across multiple media, from brochures to theme park signage.
- Different artistic styles to suit various needs—whether it’s fun and whimsical for a kid’s activity or sleek and polished for a corporate setting.
Endless Possibilities, Ongoing Adventures
When we go through this process with a client, it opens up a world of opportunities for where their characters can live, grow, and thrive—stage shows, themed areas, themed touch points, meet-and-greet events, games, storybooks, animation, AR experiences, posters, apparel, toys… you name it!
This isn’t a one-and-done process. It’s an ongoing creative adventure, where clients return to us for fresh ideas and new ways to bring their characters to life. After all, great characters don’t just exist—they evolve, surprise, and create unforgettable memories for years to come.
About Us
Here at Fuzzy Lightbulb, we specialize in bringing unforgettable characters to life, crafting magical moments that leave a lasting impression. Through a collaborative approach that blends artistry, innovation, and a deep understanding of your audience, we create character experiences that resonate and leave a lasting impression.
Our diverse portfolio spans theatre and theme parks, holiday resorts and hotels, cruise lines, corporate brands, and TV and film.
We offer bespoke services, from auditing existing IPs to character creation, puppet and mascot design, merchandise and retail strategies, as well as onsite training and maintenance. As our client, you’ll work directly with us—the creatives—ensuring a personalized and seamless experience.
If you have any questions, don’t hesitate to reach out. We’d love to bring your vision to life!
And do come back to see what new and exciting projects we have been working on. 🙂