Case Study: Bringing Sneak Energy’s Bunny Logo to Life as a Puppet
At Fuzzy Lightbulb, we love projects that push us creatively and technically — and this one was a real treat. Sneak Energy, the fast-growing gaming energy drink brand, wanted to see what would happen if their bold bunny logo jumped off the screen and into the real world. The answer? A brand-new puppet mascot, designed and built in our workshop, ready to star in adverts, social media content, and live events.
Designing a Brand Mascot Puppet
The brief was clear: create a puppet that was instantly recognisable as the Sneak Bunny while giving it the movement, personality, and durability to perform across multiple platforms. We designed and built a hand and rod puppet, constructed with robust materials for high-energy filming and live appearances, while still delivering a sleek and fun finish that matched the brand.
A Collaborative Production
This was a proper team effort:
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Christopher Barlow – Puppet designer, builder, head of department, lead puppeteer, and voice of the bunny.
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Emily Morus Jones – Assistant puppeteer, bringing precision and extra character to the performance.
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Alex Nicholson – Writer and director, shaping the adverts with sharp humour and style.
On Set and On Screen
Once built, the puppet quickly proved itself in action. As lead puppeteer, I performed the voice and main character work, with Emily supporting to add extra life and timing. The combination allowed the bunny to deliver the same cheeky, energetic personality Sneak fans know from the brand’s identity — but now in a fully physical, interactive form.
The resulting adverts and short-form videos will roll out across Sneak Energy’s social channels and website, with the puppet also set to appear at future events and activations.
Why This Project Matters
For us at Fuzzy Lightbulb, this project demonstrates the power of puppetry in modern brand storytelling. A well-crafted puppet mascot can bridge digital and live experiences, turning a static logo into a character that fans can laugh with, share online, and even meet in person.
It also shows the versatility of what we do: whether it’s for advertising, brand activations, theme parks, cruise lines, or live entertainment, we specialise in building puppets and mascots that connect with audiences and deliver real impact.
And if you’re a Sneak fan — keep an eye on their socials, because the bunny is just getting started.
Project Credits
Client: Sneak Energy
Project: Sneak Bunny Puppet Mascot – design, build & performance
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Head of Department / Puppet Designer & Builder / Lead Puppeteer & Voice: Christopher Barlow (Fuzzy Lightbulb / Chris Barlow Puppets & Creatures)
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Assistant Puppeteer: Emily Morus Jones
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Writer & Director (Adverts): Alex Nicholson
Deliverables:
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Custom-built hand & rod puppet
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Performance for adverts, social media & events
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Ongoing brand activation mascot for Sneak Energy
About Us
Here at Fuzzy Lightbulb, we specialize in bringing unforgettable characters to life, crafting magical moments that leave a lasting impression. Through a collaborative approach that blends artistry, innovation, and a deep understanding of your audience, we create character experiences that resonate and leave a lasting impression.
Our diverse portfolio spans theatre and theme parks, holiday resorts and hotels, cruise lines, corporate brands, and TV and film.
We offer bespoke services, from auditing existing IPs to character creation, puppet and mascot design, merchandise and retail strategies, as well as onsite training and maintenance. As our client, you’ll work directly with us—the creatives—ensuring a personalized and seamless experience.
If you have any questions, don’t hesitate to reach out. We’d love to bring your vision to life!
And do come back to see what new and exciting projects we have been working on. 