Where Characters Come to Life
Unleash your brand’s potential with custom mascots, puppets, and immersive entertainment.
Go Beyond a Mascot Suit
At Fuzzy Lightbulb, we specialize in custom character design, puppet and mascot creation, and character based family entertainment solutions for theme parks, events, resorts, and cruise lines. We aren't talking about a budget mascot costume - we create fully immersive character experiences that engage audiences, enhance your brand and create both entertainment and merchandising opportunities.
There are no middlemen and creative agencies here, you work directly with us, the creatives. This means a faster, more cost-effective process where your voice is heard and your vision stays at the heart of everything we do.
Our Services
Character Audit & Analysis
Whether working with an existing IP or original concepts, we always conduct a thorough analysis of a character’s appeal, target audience demographics, market trends, and ensure alignment with existing franchise or brand narratives.
We evaluate a character’s potential for integration into live entertainment, themed attractions, merchandise, interactive and pop up character experiences, always ensuring a concept resonates with both new and returning guests.
We can offer site visitations and look at your current offering and highlight opporunities and explore developmnet options.
- Character Proposition Evaluation
- Creative Development Opportunities
- Activation & Experience Proposal
- Programme Recommendation
- Interdepartmental Integration Considerations
- Commercial Strategy
Creative Development
From our first conversation to final concept, we’ll scribble, sketch and sculpt and always make you part of the process, collaborating all the way. We’ll create custom character concepts that will fit your brand’s identity and enhance your entertainment experience.
- Original Creations
- Legacy Rejuvenations
- Event Design
- Brand Alignment
- Origin Story & Dynamics
- Character Universe
Design, Build & Delivery
We develop and build high-end, finished characters, ready for action whether it is puppets, mascot suits, statues and props. costume elements or animation - we have it covered! Throughout design and delivery we remain in the detail, always ensuring that our concepts are operationally suitable for their intended scenario.- Illustration & Design Pack
- Brand Guidelines
- Logos & Assets (inc. Corporate)
- Operational Manuals
- Character Experience Blueprint
- RnD & Prototyping
- Full Spec Character Build
Proposition & Blueprint
Exploring every opportunity to weave a character into your audience's journey, we create a blueprint that maps out key touchpoints and how we can activate a character across different platforms. Whether in-person or online we design meaningful moments for before, during and beyond just the onsite experience.
- Multiplatform Activation
- Guest Journey Touchpoint Map
- Interactive & Digital Content Creation
- Themed Accommodation
- Kids Club Design
- Resort Experience Plan
Retail & Commercial Strategy
Working closely with our clients commercial divisions we help to leverage character propositions through premium and payable experiences. By understanding consumer trends, utilising market research and our experience designing character based product ranges, we help clients extend their audiences' experience and maximise the commercial opportunity of their IP.
- Commercial Opportunity Proposal
- Retail Campaign
- Product Range Design
- Retail Experience & Location Design
- Subscription & Membership Strategies
- Payable & Premium Experience Design
On-Site Training & Character Maintenance
Our on-site training and remote ongoing support ensures performers and teams deliver brand standard, authentic, and engaging character experiences. Our aftercare and maintenance support also guarantees characters long-lasting and retain full aesthetic and functional integrity.
- Expert Training Suitable for all standards
- Digital Training Material
- Aftercare Plan
- Maintenance Support
- Refurb & Refresh Visits
- Season Launch & Pack Down
The Full Package?
We are delighted to work with you on any part of your development, but we can also offer you the full character experience.Unlock Your Character's Full Potential: The Complete Character Experience
We believe in helping you realize the full potential of your characters. Our most comprehensive offering is our full-service partnership, designed to take your vision from concept to captivating reality – and beyond.
Choosing our start-to-finish package means you gain a dedicated team of expert character creators. We'll support you every step of the way, embodying every service we offer:
- Concept & Creation: From our very first meeting and site visit, we'll develop tailored, original characters perfectly suited to your brand.
- Physical Puppets and Mascots: Receive high-end, bespoke puppets and mascots crafted for your specific needs and environment, built to last.
- Seasonal Versatility: Expand your character's appeal with seasonal or festive costumes and props for all your yearly events (Christmas, Halloween, Easter, and more!).
- Complete Branding: Get full final artworks and logos, including matching seasonal and festive themes, ensuring a cohesive look.
- Long-Term Care: Enjoy 3 years of standard maintenance for all physical mascots and puppets, keeping them looking and working perfectly. (We even offer this for our overseas clients, with careful planning for safe character care.)
- Merchandise & Entertainment Blueprint: We'll help develop your entertainment and merchandise strategy, working seamlessly with your existing retail partners or connecting you with new ones.
With this comprehensive partnership, you can launch your characters with confidence, ready to make an immediate impact and fully prepared for every event and seasonal opportunity, right out of the box.