Where Characters Come to Life

Unleash your brand’s potential with custom mascots, puppets, and immersive entertainment.
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Go Beyond a Mascot Suit

At Fuzzy Lightbulb, we specialize in custom character design, puppet and mascot creation, and character based family entertainment solutions for theme parks, events, resorts, and cruise lines. We aren't talking about a budget mascot costume - we create fully immersive character experiences that engage audiences, enhance your brand and create both entertainment and merchandising opportunities.

There are no middlemen and creative agencies here, you work directly with us, the creatives. This means a faster, more cost-effective process where your voice is heard and your vision stays at the heart of everything we do.

Character Audit & Analysis

Whether working with an existing IP or original concepts, we always conduct a thorough analysis of a character’s appeal, target audience demographics, market trends, and ensure alignment with existing franchise or brand narratives.

We evaluate a character’s potential for integration into live entertainment, themed attractions, merchandise, interactive and pop up character experiences, always ensuring a concept resonates with both new and returning guests.

We can offer site visitations and look at your current offering and highlight opporunities and explore developmnet options.

  • Character Analysis Consultation
  • Creative & Commercial Opportunity
  • Strategic Proposal

Creative Development

From our first conversation to final concept, we’ll scribble, sketch and sculpt and always make you part of the process, collaborating all the way. We’ll create custom character concept that will fit your brand’s identity and enhance your entertainment experience.

  • Original Creations & Legacy Rejuvenations
  • Brand Alignment
  • Multi platform consideration and activation

Design & Delivery

We develop and build high-end, finished characters, ready for action whether it is puppets, mascot suits, statues and props. costume elements or animation - we have it covered! Throughout design and delivery we remain in the detail, always ensuring that our concepts are operationally suitable for their intended scenario.

  • Illustration & Design Pack
  • Brand Guidelines & Operational Manual
  • Logistics & Implementation

Proposition & Blueprint

Exploring every opportunity to weave a character into your audience's journey, we create a blueprint that maps out key touchpoints and how we can activate a character across different platforms. Whether in-person or online we design meaningful moments for before, during and beyond just the onsite experience.

  • Guest Journey Map
  • Multi Platform Activation
  • Interactive & Digital Content Creation

Retail & Commercial Strategy

Working closely with our clients commercial divisions we help to leverage character propositions through premium and payable experiences. By understanding consumer trends, utilising market research and our experience designing character based product ranges, we help clients extend their audiences' experience and maximise the commercial opportunity of their IP.

  • Product Range Design
  • Commercial Strategy
  • Payable & Premium Experience Design

On-Site Training & Character Maintenance

Our on-site training and remote ongoing support ensures performers and teams deliver brand standard, authentic, and engaging character experiences. Our aftercare and maintenance support also guarantees characters long-lasting and retain full aesthetic and functional integrity.

  • Expert Training Suitable for all standards
  • Aftercare and Maintenance Support
  • Refurb & Refresh Plans